Specialist modest lifestyle marketplace

The UK’s Specialist Creator Marketplace for Modest Fashion & Lifestyle Brands

Connect brands with authentic creators across modest fashion, beauty, skincare, lifestyle and wellness.

Create content, build partnerships and get paid through one trusted platform.

  • Secure Stripe Payments
  • Transparent Contracts
  • Creator-First Marketplace
Modest lifestyle creators filming social media content in a bright studio

How It Works

One transparent process for both sides — from first profile to paid, approved content.

For Creators

  1. Step 1

    Create your profile

    Tell brands who you are, your niches and your rates.

  2. Step 2

    Upload your portfolio

    Add video clips and photography that show your style.

  3. Step 3

    Apply to campaigns

    Send proposals to brands looking for your kind of content.

  4. Step 4

    Create content

    Film to an agreed brief with clear deliverables and revisions.

  5. Step 5

    Get paid securely

    Brands fund collaborations upfront through Stripe. Payouts are released once the agreed approval conditions are met.

For Brands

  1. Step 1

    Create your campaign

    Set the brief, deliverables, usage rights and budget.

  2. Step 2

    Receive creator applications

    Review portfolios, rates and content styles in one place.

  3. Step 3

    Hire your creator

    Agree the scope and confirm the contract in a few clicks.

  4. Step 4

    Approve content

    Request revisions within the agreed scope before release.

  5. Step 5

    Launch your campaign

    Use the content organically or in paid ads as agreed.

Who We Help

Brands and creators across the modest lifestyle market — and every category that sits alongside it.

  • Modest Fashion
  • Hijab Brands
  • Beauty
  • Skincare
  • Lifestyle
  • Jewellery
  • Motherhood
  • Home
  • Travel
  • Technology
  • Wellness
  • Food
  • Apps

Content We Create

Creators choose the formats they offer, so briefs are matched to people who already shoot that style well.

Face to Camera

Talking-head reviews, hooks and testimonials.

Faceless UGC

Hands, flat lays and B-roll with no face on camera.

Voiceover

Scripted or natural voiceover over product footage.

Product Demo

How it works, how it fits, how it wears.

Unboxing

First-impression openings shot for vertical video.

Lifestyle

In-context day-in-the-life content.

Photography

Editorial and product stills for web and social.

TikTok

Native, trend-aware short form.

Instagram Reels

Polished vertical video built for Reels.

Meta Ads

Ad-ready creative with paid usage agreed up front.

Tutorials

Step-by-step styling and how-to formats.

UGC Ads

Hook-led performance creative for testing.

What a creator profile looks like

An illustration of the information brands see before they get in touch. No reviews or campaign history are shown until real work has happened on the platform.

Illustrative creator profile photoExample Creator Profile

Example Creator

London, United Kingdom

English · Arabic

Usually responds within 4 hours

Categories

  • Modest Fashion
  • Skincare
  • Lifestyle

Content styles

  • Face to camera
  • Faceless UGC
  • Voiceover
  • Product demo

Portfolio

Illustrative portfolio thumbnailIllustrative portfolio thumbnailIllustrative portfolio thumbnailIllustrative portfolio thumbnail

Services & pricing examples

  • TikTok / Reels videofrom £120
  • Photography set (10 images)from £150
  • Raw footage add-onfrom £60
  • Paid ads usage (90 days)from £90

Creators set their own rates — these figures are illustrative only.

Browse real creators

What a campaign looks like

Every campaign states the deliverables, budget, deadline and usage rights up front — no guessing, no negotiation after the fact.

Example Campaign

Sample Brand — Ayaarah

Need
3 TikTok videos
Budget
£300
Deadline
15 September
Usage
Organic + Meta Ads

Illustrative listing. Real campaigns replace this section as soon as brands post them.

Built on trust, not vanity metrics

We’re a new platform, so instead of impressive-looking numbers, here is exactly what we commit to.

Secure Stripe Payments

Collaborations are funded up front and released once content is approved.

Transparent Pricing

Fees and commission are shown before anything is confirmed.

Creator-Owned Rates

Creators price their own videos, photography, raw footage and usage.

Clear Usage Rights

Organic and paid advertising usage are agreed in writing.

Built in the UK

A UK-registered platform operating under UK contract law.

Community First

Built with creators, around their values and professional standards.

No Monthly Creator Fee

Creating a profile and receiving work is always free for creators.

Limited availability

Become a Founding Creator

Join our early creator community and help shape the future of the UK’s specialist creator marketplace.

250 places, with commission reduced to 10% during the offer (standard 12%).

Apply Now
  • Reduced platform commission during the applicable Founding Creator offer
  • Founder Badge
  • Priority Creator Search
  • Early Campaign Access
  • Exclusive Creator Resources
  • Creator Workshops

Why Choose Modest Creator Hub

General marketplaces are built for scale. We’re built for one market, and for the people working in it.

Built for modest lifestyle brands

A marketplace designed around this market instead of a generic creator database.

Specialist creator marketplace

Creators who already understand the audience, the styling and the tone.

Creator-first approach

Creators set their own rates and choose the work that fits their values.

Transparent contracts

Deliverables, revisions and cancellation terms written down before filming.

Clear usage rights

Organic and paid advertising usage priced and agreed separately.

Professional support

A real team behind agreements, payments and anything that needs resolving.

General marketplaces

  • Generic creator matching
  • Competing with thousands of profiles
  • No niche expertise
  • Very broad creator categories
  • Little sense of community

Modest Creator Hub

  • Matched within the modest lifestyle market
  • A curated, reviewed creator roster
  • Specialist category knowledge
  • Focused, relevant categories
  • A community-focused platform

Why Brands Choose Us

Everything you need to brief, hire and pay creators who already understand your audience.

Find niche creators

Filter by category, content style, language and location — not follower count.

Professional portfolios

See real video and photography work before you make contact.

Secure payments

Brands fund collaborations upfront through Stripe. Creator payouts are released once the agreed approval conditions are met.

Transparent usage rights

Organic and paid advertising usage agreed and priced in the contract.

Campaign management

Briefs, proposals, messages and approvals in one place.

Long-term partnerships

Build a repeat roster instead of restarting with strangers each month.

No inflated follower focus

Hire on the quality of the content, not on vanity metrics.

Register Your Brand

Resources for both sides

Practical guides on pricing, contracts, usage rights and content — free to read, no account needed.

Creator Resources

Everything you need to price your work properly, protect yourself and build a portfolio brands want to book.

  • Pricing Guides
  • Contracts
  • Portfolio Tips
  • Content Hooks
  • Creator Academy
  • Usage Rights
  • Lighting Guides
  • Creator Safety
Explore Creator Resources

Brand Resources

Brief templates, pricing benchmarks and campaign playbooks for getting real results from creator content.

  • Campaign Brief Templates
  • UGC Pricing
  • Usage Rights
  • Meta Ads
  • TikTok Strategy
  • Hiring Creators
  • ROI Guides
  • Creative Briefs
Explore Brand Resources
MCH

Founder photo

Why We Built Modest Creator Hub

We created Modest Creator Hub after seeing how difficult it was for brands to find authentic creators who truly understand the modest lifestyle market, while talented creators struggled to discover quality paid opportunities.

Our goal is simple.

Build a trusted marketplace where creators and brands can work together through transparency, secure payments and long-term partnerships.

Simple, transparent pricing

Free for creators, and a free brand account to browse. Upgrade when you’re ready to message and book.

Creator

Freealways

For creators building a modest UGC portfolio.

  • Video portfolio
  • Set your own rates
  • Campaign invitations
  • Secure payouts

Brand Free

Freealways

For brands exploring the roster before committing.

  • Browse the full creator directory
  • View profiles, niches & hourly rates
  • Save creators to a shortlist
  • Messaging & contact details locked

Brand Basic

£411.60per year

£34.30/mo — save 30%

For small brands testing creator content.

  • Browse all creators
  • 3 active campaigns
  • Basic filters
  • Standard usage rights

Brand Pro

£1,251.60per year

£104.30/mo — save 30%

For scaling brands running always-on UGC.

  • AI creator matching
  • Unlimited campaigns
  • Performance dashboard
  • Whitelisting & Spark Ads

Enterprise

Customannual

For agencies and multi-market brands.

  • Dedicated manager
  • Multi-market rosters
  • Custom contracts
  • API & reporting

Frequently asked questions

How do creators get paid?+

Brands fund approved collaborations up front through the platform. Once content is delivered and approved, the agreed fee is released to the creator and paid out securely via Stripe.

Who owns the content?+

Ownership and usage are set out in the agreement before work begins. By default the brand receives the usage rights agreed in the contract, and anything beyond that scope has to be agreed and paid for separately.

Can brands run paid ads with creator content?+

Yes, where paid advertising usage has been agreed in the contract. Creators price organic usage and paid advertising usage separately, so both sides know exactly what is included.

Can I create faceless content?+

Absolutely. Faceless UGC, voiceover, product demos, flat lays and B-roll are all supported content styles, and creators choose which styles they offer.

How much commission is charged?+

A standard platform commission is deducted from creator earnings, with a reduced rate during the Founding Creator offer. Brands pay a small platform fee on top of the agreed creator rate. All fees are shown before anything is confirmed.

How do revisions work?+

The number of included revisions is agreed in the contract before filming starts. Additional revisions outside that scope can be quoted by the creator and added to the agreement.

How do disputes work?+

Brands fund collaborations upfront through Stripe, and creator payouts are released once the agreed approval conditions are met. If something goes wrong, either side can raise it with our team and we review the agreement, the brief and the delivered content before releasing or refunding.

What happens if a campaign is cancelled?+

Cancellation terms are set in the agreement. If a brand cancels after work has started, the agreed cancellation fee protects the creator's time; if nothing has started, funds are returned to the brand.

Do I need thousands of followers?+

No. This is a content-first marketplace, not a follower-count marketplace. Brands hire creators for the quality of their content, so smaller and newer creators are welcome.

Join as Creator