Build your creator career with confidence

Getting started as a creator

Create a complete profile

Your profile is your opportunity to show brands what makes you a strong fit for their campaigns. A good profile should include:

• A clear profile photograph
• A concise introduction
• Your location
• Languages spoken
• Content categories
• Preferred content styles
• Social media links
• Typical turnaround time
• Your services and rates
• Examples of your best work

Be specific about the types of content you are comfortable producing. This may include:

• Face-to-camera videos
• Voiceover content
• Faceless product videos
• Unboxings
• Product demonstrations
• Styling videos
• Testimonials
• Photography
• Aesthetic B-roll
• Get Ready With Me videos

Building your portfolio

Your portfolio should demonstrate your ability rather than simply list your experience. Include a mixture of content, such as:

• A strong opening hook
• A product demonstration
• A testimonial-style video
• A lifestyle video
• A voiceover
• A faceless example
• Product photography
• A short social advertisement

You can create sample content using products you already own, provided you do not falsely claim that it was a paid brand collaboration.

Keep your portfolio focused. Six strong examples are often more effective than twenty similar videos.

Setting your rates

Your rate should reflect:

• Your time
• Planning and scripting
• Filming
• Editing
• Equipment
• Experience
• Number of revisions
• Turnaround time
• Usage rights
• Paid advertising
• Raw footage
• Exclusivity

A standard UGC creation fee does not automatically give a brand unlimited rights to use your content. Consider charging separately for:

• Paid advertising rights
• Extended usage
• Raw footage
• Additional hooks
• Extra versions
• Fast delivery
• Whitelisting or Spark Ads
• Exclusivity
• Additional revisions

Make sure the campaign agreement clearly states what is included.

Applying for campaigns

Read the full campaign brief before applying. A strong application should explain:

• Why you are suitable
• Your relevant experience
• Your content idea
• Your proposed delivery time
• Your price
• Any questions or boundaries

Avoid sending the same generic message to every brand. A personalised application is more likely to stand out.

Example application

Hello, I would love to create content for this campaign. I regularly produce modest fashion and lifestyle videos and believe my natural, warm content style would suit your brand.

My concept would be a short Get Ready With Me video showing the product in an everyday setting, supported by close-up fabric shots and a voiceover explaining the key benefits.

I can deliver the first draft within five working days and include one round of revisions.

Understanding a campaign brief

Before accepting a collaboration, check:

• What content is required
• Video length
• Format and dimensions
• Key messages
• Claims you must mention
• Claims you must avoid
• Delivery date
• Revision allowance
• Posting requirements
• Organic usage rights
• Paid advertising rights
• Usage duration
• Exclusivity
• Whether raw footage is required
• Whether the product is gifted or returnable
• Payment amount and currency

Ask questions before accepting if anything is unclear.

Creating strong UGC

A simple UGC structure is:

Hook

Capture attention within the first three seconds. Examples:

• “I finally found a hijab I can wear all day.”
• “This is what I look for in modest activewear.”
• “Three reasons I keep reaching for this product.”
• “I didn’t expect the fabric to feel this soft.”

Problem

Explain the issue the audience may recognise.

Product

Introduce the product naturally.

Benefits

Show how the product solves the problem.

Proof

Demonstrate the fabric, fit, features or result.

Call to action

End with one clear next step.

Filming tips

• Film vertically in 9:16 format.
• Use natural light where possible.
• Keep the camera lens clean.
• Film in a tidy setting.
• Use clear audio.
• Avoid distracting backgrounds.
• Record several takes.
• Capture close-up product shots.
• Leave space for on-screen text.
• Avoid copyrighted music unless approved.
• Check the brand name and product details before recording.

Content boundaries

You should never feel pressured to create content that conflicts with your values, comfort or personal boundaries.

Your profile should clearly state whether you offer:

• Face-to-camera content
• Faceless content
• Voiceovers
• Hijab content
• Non-hijab content
• Full-body styling
• Product-only content
• Social media posting
• Paid-ad whitelisting

You may decline a campaign that is not right for you.

Advertising disclosures

Paid, gifted or incentivised content may need to be clearly disclosed as advertising. Disclosures should be easy to see and understand.

Depending on the campaign and platform, this may include labels such as:

• Ad
• Advertisement
• Paid partnership
• Gifted

Do not hide disclosures at the end of a long caption or among multiple hashtags. Follow the brand brief, the rules of the social platform and applicable advertising guidance.

Delivering your content

Before submitting content:

• Check the brief again.
• Confirm the correct product is shown.
• Review spelling and captions.
• Check the audio.
• Remove accidental personal information.
• Export at the requested quality.
• Confirm the file format.
• Submit before the deadline.
• Include any requested raw footage or thumbnails.

Do not publish content before approval unless the campaign specifically requires it.

Managing revisions

Revisions should relate to the original campaign brief. Included revisions may cover:

• Caption changes
• Minor editing
• Re-recording a short section
• Correcting a missing key message
• Replacing an unsuitable clip

A completely new concept or major change may require an additional fee.

Communicate professionally and keep a written record through the platform.

Getting paid

Before beginning work, confirm:

• The total amount
• The currency
• The payment method
• The platform fee
• Whether VAT applies
• The payment stage
• Any payout delay

Complete any required payment-provider verification as early as possible.

Creators are responsible for keeping appropriate income and tax records.

Staying safe

Protect your personal information. Do not share:

• Passwords
• Verification codes
• Full banking details in messages
• Copies of identity documents outside approved verification systems
• Your home address unless necessary for product delivery
• Sensitive personal information unrelated to the campaign

Report suspicious campaigns, payment requests or inappropriate conduct to our support team.

Creator checklist

Before accepting a campaign:

• I understand the deliverables.
• I understand the deadline.
• I know what revisions are included.
• I understand the usage rights.
• I know whether paid advertising is included.
• I know whether I must post the content.
• I understand the payment terms.
• I am comfortable with the campaign.
• I can complete the work on time.